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The invention of the internet has permanently changed the marketing landscape as we know it. The World Wide Web offers unparalleled opportunities for online customers to view, interact, and research products and services at their own pace 24 hours a day, 7 days a week. Furthermore, today's internet-savvy shoppers have unprecedented leverage in making purchasing decisions. Anyone with internet access can bypass aggressive sales forces to locate and negotiate the best possible price from the comfort of their home or office.
To that end, never before in history has the need to build value in your products and services become so critical. Those who refuse to harness the power of effective online advertising will slowly watch their marketplace dissolve only to be captured by forward-thinking competitors delivering the quality content consumers demand.